Collection from the brand plan c
The Plan C brand was founded in 2018 by Carolina Castiglioni, a well-known figure in the fashion world. Carolina is the daughter of Consuelo Castiglioni, founder of Marni, an Italian luxury brand famous for its eclectic, avant-garde approach to fashion. Growing up in an environment steeped in creativity and design, Carolina naturally developed a passion for fashion.
After working for years at Marni, where she held the position of artistic director of the accessories line, Carolina decided to launch her own brand to express her personal vision of fashion. Plan C stands out for its modern, feminine approach, combining a refined aesthetic with contemporary silhouettes.
The name "Plan C" reflects Carolina's idea of creating an alternative plan in fashion, different from what is traditionally offered. Plan C's collections are characterized by attention to detail, high-quality fabrics and an often bold color palette. The brand focuses on garments that combine comfort and style, with a touch of originality. With asymmetrical, oversized, flowing and unstructured cuts, this brand aims to become the uniform of real, powerful and determined women, as they so aptly put it.
Plan C targets an independent, style-conscious woman who appreciates unique, timeless pieces.