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Cashmere was the starting point for Allude, a cashmere clothing brand, in 1993. Andrea Karg founded Allude after researching a feminine and creative way of producing knitwear. Allude is a cashmere clothing brand that Andrea Karg runs as Creative Director. The brand's name is inspired by its raw material, cashmere. to Allude" refers to a hint, a connection or an allusion. Andrea Karg was inspired by the origin of the raw material in the Himalayas, where cashmere is extracted and processed. The material is then processed in China, using the highest quality standards and a responsible approach to materials and resources. These processes during manufacture are a priority for them from the outset, due to the strictest controls.
Allude is a specialist in cashmere knitwear, combining traditional craftsmanship and technical knowledge with modern design. The brand is guided by the diversity of colors, silhouettes and details, and by the demand for the highest quality in every creation. Each model is perfected with a contemporary haute couture character. Allude provides cardigans, sweaters, skirts and accessories produced in over 30 color variations from the current season's independent designer collections, alluding to fashionable fine cashmere collections that combine high quality cashmere with stability of quality and value. Allude is a global lifestyle brand that produces sustainable thoughts and actions alongside high-quality cashmere. The company has decades of experience, in-depth knowledge and control of the entire production process to produce quality designs. It is in the nature of cashmere to be strong and durable, environmentally friendly and biodegradable. Sustainability and environmental protection have been part of the company's philosophy from the very beginning. For a better, greener future.
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