Collection from the brand ama pure

Founded by Luciana Fazio in 2010, Ama Pure embodies the very essence of Italian luxury and craftsmanship. Drawing on her experience as a product manager in the retail sector, Fazio quickly realized that the purity of fabrics and yarns was often compromised in the fashion industry. So she launched Ama Pure, with the vision of creating pieces of exceptional quality, while preserving the integrity of the raw materials. Joining the family business, Gian Marco Tavani brought a further touch of innovation to the brand, enriching its heritage of tradition and excellence.

Quality materials

At Ama Pure, every piece is the fruit of a meticulous process that blends tradition and innovation. From scarves to homemade fabrics, each product is designed with the highest quality raw materials, including silk, wool, linen and cashmere. The cashmere used by Ama Pure comes from the Hircus goats of Inner Mongolia, renowned for their fine, soft and warm wool. The long, luxurious fibers create stoles of incomparable softness. By combining an explosion of color and geometric shapes, Ama Pure products become veritable blank canvases on which to express all forms of emotion. Each piece embodies timeless elegance and handcrafted refinement, testifying to the exceptional know-how of the finest Italian artisans.